Ok, I'm hooked. I'll admit it. That's the first step right? Admitting it? It's been about 6 weeks but I think I can safely say I am a fully converted Apple geek. In fact I'm considering changing my name to iGareth.
People who know me will know that I'm a technological late adopter. When DVDs started coming out I was still buying movies on VHS. Even now I am resisting Blu-Ray. I didn't have a mobile phone until 2002. My first iPod was only a couple of years ago. I still prefer buying CDs to downloading. So while my friends have been raving about the ease of use and damn sexiness of Macs for some time I've only just dipped my toe into the Apple pool with the purchase of a Macbook Pro and iPod Classic.
Now I'm not going to get stuck into a PC vs. Mac (or Windows vs. MacOS) debate here because I'm really not informed enough. I just know I like Mac because it's more intuitive, faster and I don't have to tinker with it (or buy heaps of add-on programs) in order for it to do what I want it to.
By far my favourite feature of my new Mac products is the
Genius function in both iTunes and on the iPod. For those of you who haven't been exposed to
Genius it basically serves two functions:
Firstly it looks at all the music in your library and then makes suggestions of artists you may like based on the artists you already like. I haven't really taken full advantage of this yet but I can tell it's going to introduce me to a lot of music I wouldn't otherwise hear.
Secondly
Genius will build a playlist of 25 similar songs from your library based on a single song choice. For instance, if you think to yourself "I'm in a Paul Simon kind of mood" you can select
Diamonds on the Soles of Her Shoes and spits back a
Genius playlist containing songs that all fit very well with the Graceland classic.
But being the music nerd that I am, I really want to know how it works. How does
Genius know what songs to put together? Is it based on genre? On what songs and artists are already together on compilations or playlists in your library? Or is there an elaborate network of databases in Apple-land somewhere where they link every possible artist with other artists in iTunes?
In an effort to try and deconstruct I'm going to conduct an experiment right here and now in this very blog. I'm going to pick a song, ask
Genius to give me its 25 song playlist and try and work out what the connection between all the tracks is.
So the song I'm choosing (and track one of the playlist) is one of my favourite at the moment:
1. Little Lion Man - Mumford and Sons And the
Genius results are:
2. Sally - Johnny Flynn and the Sussex WitJohnny Flynn makes sense as he's part of the same UK
Anti-Folk scene. Plus Johnny Flynn is one of Mumford's top friends on their
Myspace page.
3. We Almost Had a Baby - Emmy the GreatAnother UK
Anti-Folk artist makes the list. Emmy's tie to Mumford and Sons is a little more tenuous but they're still artists making similar music from the same part of the world.
4. Beating - Noah and the WhaleWith Noah and The Whale as the forth
Anti-Folk artist on the list it would be safe to assume that Genre plays a big part in what
Genius chooses. The other connection is that Laura Marling is the backup singer for Noah and the Whale and Marcus Mumford from Mumford and Sons is the backup singer/instrumentalist for Laura Marling's solo work.
5. Lilac Breeze - EelsI have no idea why there's an Eels song on this list. It definitely fits the tone of the playlist but as far as I know there's no connection. Maybe it's because of the sheer volume of Eels songs I have in my library (meaning that
Genius will almost always include one on a playlist)? Or maybe it's a timing thing with the new Eels album and the new Mumford and Sons album coming out around the same time? Who knows?
6. If You've Got the Money - Jamie TSo while Jamie T isn't really in the same scene as Mumford and Sons he is responsible for breaking Laura Marling to the wider music audience. In fact I have a feeling Jamie T, Laura Marling and Mumford and Sons are all on the same record label.
7. Blindsided - Bon IverSuch a beautiful song. And kind of folky as well so this is probably another genre choice by
Genius.
8. Blue Lips - Regina SpektorRegina is considered part of the US
Anti-Folk scene so it's not a huge stretch that she's on this list. A little odd as I don't really consider her folk and she's not a pom like the majority of these artists but it still works.
9. Bella - Angus & Julia StoneThe first Australian artist to make the list. I think again this is a genre pick as A&J are pretty much rooted in the Folk end of the alternative music spectrum.
10. No Children - The Mountain GoatsI'm not sure you can class The Mountain Goats as
Anti-Folk but they have definitely been described as "Heavy Metal Folk". This track fits really well with the rest of the playlist so far.
11. I Stand Corrected - Vampire WeekendI can't tell you what the connection is here. It's not genre. I don't think its country of origin (VW are American right?). It's not year of release. This track is not too out of place with the general vibe of the playlist but it is an odd choice.
12. Old Soul Song (For the New World Order) - Bright EyesMore folk (although this is nu-folk or alt-folk or something. Who cares, it's all folk). I am beginning to suspect genre plays the main part in choosing a playlist with
Genius.
13. Just a Song About Ping Pong - Operator PleaseWTF????? Operator Please? Australian Alt-Pop? I have no idea why
Genius chose this song. It doesn't sit well with the rest of the tracks and has no connection that I can see with Mumford and Sons other than they are both artists played by triple j.
14. White Blank Page - Mumford and SonsI think it's pretty obvious why this is on the list.
Genius always chooses at least one other song by the same artist.
15. Your Only Doll - Laura MarlingI've already talked about Laura's connection with Mumford and Sons so it's not a surprise she appears on the playlist. My only other comment is that this is a terrible song for a playlist considering it has a hidden track at the end of it (Alas I Cannot Swim) so there's a big gap of silence between the two.
16. 5 Years Time - Noah and the WhaleSee track 4.
17. Absentee - Emmy the GreatSee track 3.
18. Keep the Car Running - Arcade FireAnother I-don't-know-why-it's-on-here-but-it-wor
ks song. Not the same genre or country but definitely a song the "goes" with the rest. Maybe it's because both bands have violinists?
19. The Prayer - Bloc PartyThe second WTF song. The connection has to be the English one. Why else would Bloc Party feature on this playlist?
20. Re: Stacks - Bon IverSee track 7.
21. Laughing With - Regina SpektorSee track 8.
22. Here We Go Again - Angus & Julia StoneSee track 9.
23. Little Yellow Spider - Devendra BanhartI don't think you can get anymore
Anti-Folk than Devendra Banhart. I’m still not sure I actually like this track but it fits really nicely with the rest of the songs on this list.
24. Prize Fighter - EelsSee track 5
25. Walcott - Vampire WeekendSee track 11
So the verdict? Obviously genre and possibly country of origin play a part in what
Genius chooses for a playlist. But the actual formula of why it chooses some songs and not others? No idea. Not a clue. All I know is I'm hooked.